Wednesday, April 2, 2008

Come and see our, um "assets"?

I work in Marketing in the Internet software industry. Given this information, there are two things I can state as fact:
1) A large percentage of people I work with are of the male variety.
2) There are trade shows and events for everything you could possibly imagine related to this industry.

I always receive emails related to attending/sponsoring certain events but this one definitely caught my eye as it is fact #2 from above, influencing fact #1 from above (for the most part).
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Dear Jennifer,

Join us in New York and you will have the opportunity to see Playboy’s ‘PAM’ (Playboy Asset Management System) live in action. Mary Yurkovic, Manager – DAM & Distribution at Playboy Enterprises, Inc will give an exclusive demonstration of Playboy’s corporate-wide initiative to digitize and catalog an on-demand library of all of its assets.

Mary will share with you how Playboy, one of the World’s leading brands, is maximizing asset profitability by leveraging assets across media platforms.

Join Mary and a host of leading industry speakers at Henry Stewart’s Digital Asset Management and Marketing Operations Symposium, May 12-13, 2008 at The Marriott Marquis, Times Square, New York.

THERE’S ONLY TWO WEEKS UNTIL THE EARLY BIRD DISCOUNT EXPIRES!

Save $100 and Register today!
PLUS register two people and every third person goes for half price!

Henry Stewart New York takes place May 12-13, 2008 at the Marriott Marquis, Times Square, New York. DOWNLOAD the full event brochure here.

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What a fantastic Marketing tactic to get people to the Henry Stewart show… Let me ask - who wouldn't want to see a live demo of Playboy’s Asset Management system????

1 comment:

daniela barbosa said...

I received the same message and thought the same exact thing which of course led me to search for more information on Mary Yurkovic.